Surprise as a principle

SHOE THE BEAR is a promise. We aim to stir emotions. Other shoes may suit your needs, but we’ll take you to new places. Explore the unconscious. Raise you aim. Challenge your imagintion. Don’t worry. Everything is going to be amazing.

SHOE THE BEAR began in 2007 fusing street art with canvas sneakers. Through rough and tumble, a strategy formed to design and manufacture fashionable, yet comfortable footwear to an international and style conscious clientele.

Today, the brand is a frontrunner for scandinavian fashion footwear. It is sold and showcased by prestigious retailers from Iceland to Israel over North America to Japan.

Constantly thinking about it

We use most of our walking hours thinking of shoes.

At SHOE THE BEAR, we take pride in developing all of our designs ourselves, from first sketch to finished product. Every pair is checked extensively in look and feel before hitting the shelves.

Comfort is king

SHOE THE BEAR will keep fashionistas in step, but never compromise on comfort. Styles may be playful and easygoing, but every one of our shoe lasts is handmade by experienced cobblers. Heels and soles are matched for perfect bounce and hold. Genuine leather will always beat lesser alternatives. When it comes to comfort, we cut neither toes nor corners.